SLOVAKIAN SKI POSTER: Jasná Nízke Tatry.
A highly decorative 1950s poster for a Slovakian ski resort in Jasná Low Tatras, was designed by an architect and illustrator Vojtěch Kubašta, later known as a designer of pop-up books.
Author: Vojtěch KUBAŠTA (1914-1992).
Place and Year: Bratislava 1951.
Technique: Lithograph in colour, (Very Good, small folds in white margins) 84 x 59 cm (33 x 23 inches).
This amusing, highly decorative poster from 1951 advertises a popular Slovakian ski resort Jasná Nízke Tatre and was designed by a famous Czech illustrator Vojtěch Kubašta (1914-1992).
Kubašta, born in Vienna to Czech parents, was trained as an architect, but dedicated his artistic career to illustration since his early student days. In the 1950s he was designing posters and advertisements. In 1956 he designed his first pop-up book, which was followed in the next decades by a series of others, making Kubašta one of the most innovative Czech illustrators.